Kenworth

Kenworth was one of the first accounts that I had sole responsibility for. I was <em>the</em> creative director. It was my job not just to help my team develop the work, but to sell it to the client.

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My team came up with a beautiful solution to the client’s problem. It was so nice that I did what I wished my creative directors had done when I worked for them: I decided that I wasn’t going to bring an alternate campaign to the meeting because this one was so superior.

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The client hated it. Hated it. I did my best, but I couldn’t convince him to give it a chance. It finally got to the point that he told me to get out of his office and not come back until I had something better to show him.

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I had to go back and face my team. First, to fess up that I had failed. And second, to motivate them to do more.

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That was the day I became a grown up in the business.