Visa

 

I was senior vice president/creative director at BBDO Worldwide on the Visa account for about two years.

 

After a while, I got good at anticipating what would connect with the clients. One of the spots I wrote sailed through approval and into production in less than two days. Bonus, we got to shoot in Morocco.

 

Not so bonus, the director we found ourselves working with wasn’t quite up to the job. Well, the idea’s there.