Nissan

I was a key member of the teams that rebranded Nissan.

 

At the time, Nissan was considered inferior by most car and truck buyers in the US. People bought Nissans because they couldn’t afford Toyotas or Hondas.

 

My work on Hardbody Trucks helped make them relevant to commercial enterprises. My work on sedans helped make them appealing to families. My work on the Pathfinder helped make it a “serious” SUV at a time when Japanese SUVs were not perceived as rugged.

 

Perhaps most important, my work on the introduction of the new Z helped make Nissan legitimate, not just the sports car, but the entire company.

 

you're passing

road noise

all the metal

big enough

for the radio