Western Union

Western Union was a notoriously difficult client. I remember getting a brief for a¬†billboard to run in Atlantic City that must have had seventeen “critical” pieces of information to communicate. (The rule of thumb is that a billboard should have nine words.)


My partner and I came up with a spectacular solution, but the client wouldn’t buy it. Probably because it required eleven words.


If ¬†you’re interested, ask me and I’ll tell you about it.