The tip of the proverbial iceberg

I came up as a copywriter when true geniuses were defining the craft. Ed McCabe, Tom McElligott, Hal Riney,  Penny Kapousouz. I learned from all of them, more than any of them know.

One of the things I learned is that powerful communication requires more than great writing. And so I’ve put a ton of time and effort into learning about directing, editing, designing, and art directing.